Monday, October 16, 2006

Studio 60 (Warning: this rant may offend...)

I was shocked to hear that ratings for Studio 60 on the Sunset Strip were poor. I've watched this new NBC show since it's premier last month and having nothing but praise. The story moves along very quickly, the acting is suburb and the writing SUPERIOR - at least next to most drivel on the boob-tube. Apparently - the demographics are wrong; they're missing the 18-35 year old coveted market and are instead getting the 'over 40's.
I find it a sad commentary that we as a nation/s (pointing accusing finger at both US & Canada) continue to give credit to brain-wasting shows like 'The Bachelor', 'Survivor', and 'Two and a Half Men', and that God aweful Tyra Banks show which doesn't deserve to be mentioned, while critically acclaimed, well-written, INTERSTING programs like Studio 60 and Friday Night Lights are facing early cancellation. And why don't the studio execs give these programs more than 2 or 3 weeks to find an audience? Why the rush to hit the delete button.
But here's my biggest peeve: studios purposely put a winner against another network's winner in effort to win the night. Can't NBC be satisfied with winning say... Wednesday and Monday, let CBS have Tuesday and Thursday? I hate that Grey's Anatomy is up against CSI. Who cares who wins? The audience doesn't, that's for sure. This isn't welter-weight boxing-- it's television. Entertain us! Let us have good programs on all the networks!! Stop duking it out and just find the BEST SHOWS for all the time slots. I don't give a toss which network is winning, I'm certainly not loyal to any one network, and I'm positive I won't watch a new program just BECAUSE it airs on a specific network.
Attention studio execs - get over yourselves. Let we-the-viewers have our Grey's AND our CSI. Let us 'sophisticated viewers' continue to watch WELL WRITTEN shows like Studio 60, Arrested Development, Friday Night Lights, and all those other Emmy winning shows y'all cancelled because of poor ratings. Just because they're not in the top 10, doesn't mean they're failures. Just because the 18-35's aren't watching, doesn't mean your advertisers aren't getting theirs money's worth. Hell - us over 40's have a hellava lot more discretionary cash to toss around, so perhaps you need to do your jobs and get better quality, more sophisticated sponsors. YEAH! The *trailer-park residencees might LOVE watching 'Hope and Faith', and the viewer numbers might be out of the park, but that crowd is hardly going to run out and buy the BMW being advertised. Or the expensive brand of cat mooch.
Rant complete. Thank you.
*No disrespect to anyone residing in a trailer park ;D

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